Vote NO on ballot 300

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We oppose this lodging tax and WE SUPPORT AFFORDABLE HOUSING; there are much better, more
effective ways to address the affordable housing issue and better ways to fund the regional effort.

Ballot Issue 300 will not raise enough money to solve the affordable housing crisis. It won’t even raise $800,000 per
year, which is hardly enough to build two units of housing.
These additional funds would be a plus, but the estimated amount that this tax will generate is insufficient to warrant

the risk of directly damaging one sector of the local economy (lodging) and indirectly affecting retail, food and
beverage and more, especially for such a small return. We need so much more than this and are leaving lots of
money on the table.

If this ballot issue passes, it is in effect forever (unless voters decide to repeal it down the road, which is a very complicated process).
We can’t keep coming back and asking voters for more money and

additional taxes to fund affordable housing.
This is our one chance, so we need to do it right.

Affordable housing affects the entire community. Why should the lodging sector be the only segment to
contribute? More money would be raised if it was an equitable tax, distributed across all sectors including
restaurants, retail, and goods and services. A half penny (.005%) sales tax that was voted down last year by a mere
twelve votes would generate more money than a lodging tax. Why don’t we revisit this sales tax?
Not only will this not solve the affordable housing crisis, but it will negatively affect our tourism economy. Fewer
guests coming to town could mean fewer dollars in your own pocket.

Proponents of Ballot Issue 300 suggest that a 2.5% lodging tax is minimal and our visitor will not even notice,
which will not be the case. This 2.5% lodging tax will be added to the existing tax of 12.65%, bringing the total
lodging tax to 15.15% which is the highest amongst our competitive set.

There is also a false perception that all Telluride visitors are rich and won’t care about the additional costs
associated with the lodging tax. The visitors to Telluride are economically layered, each contributing to the variety
of our lodging inventory. This tax shows up differently in terms of cost for both the wallet-conscious visitor and the
affluent home renters (who check the bottom line, too). They will most definitely care, and many will be pushed to
other ski resort towns. If we don’t want to make Telluride a playground for the rich, we need to make sure that a wide
range of visitors can still afford to come here and dine at local bars and restaurants, shop in our local stores and
spend on local outfitters.

Put yourself in our visitor’s shoes. Think about how many times you have booked an Airbnb for a vacation. Don’t you
comparison shop and choose units with the lowest fees possible?
Would you want to pay an extra tax on your vacation to fund another community’s housing program?

Better alternatives to a short-term rental tax exist.

Vote No on Ballot Issue 300.


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Paid for by Pro Workforce Housing Through Fair Funding Committee